Curso Job-to-be-done / Study notes about the foreword by Alex Osterwalder from Ulwick's Jobs to be done book

Reference meeting

  • Scope: Jobs-to-be-done course
  • Study notes by Marcio S Galli
  • Status: Working draft
  • talk — j2bd — Ulwick's book PDF "Job to be done" — Foreword by Alexander Osterwalder 63fc42a1-0cac-4a7c-866a-bc3e9c0af6b2 Sexta-feira, 27 de dezembro⋅9:00 até 10:15am
  • a05-750 — minisites — marcio — working drafs e04f4233-6d59-4509-a31d-6eaabb7f09d1 Sexta-feira, 27 de dezembro⋅10:15 até 10:45am
  • Episode 4
  • Next 5
  • Prior 3

Subject of study

Reference

Foreword by Alex Osterwalder

  • Frameworks as directed-processes sparking collaboration and debate — Alex stated that his Business Model Canvas, Value Proposition Canvas, and Culture Map; are other examples, along with ODI (Outcome-Driven Innovation) method. Indicated that these frameworks enable processes, enabling a tangible approach that enable participants to collaborate, and "perhaps most importantly, they encourage participants to discuss something tangible." (p.11) This line resonates with a thought from Reed Hastings on the importance a of exposing methods to the public — the case of Netflix Culture deck.

  • Shared language — that make things tangible — "We need a shared language. And that’s why we designed tools like the Business Model Canvas, Value Proposition Canvas, and Culture Map: to provide a shared language for communicating complex topics, making them tangible." Alex Osterwalder, p11

  • Value Proposition Canvas — originated supported also by Ulwick/ODI framework, besides Alex also learning with Clay's book The Innovator's Solution (Harvard Business School Press, 2003) and Tony Ulwick and Lance Bettencourt's article The Customer-Centered Innovation Map.

References on Job-to-be-done by Alex Osterwalder

  • The Innovator’s Solution (Harvard Business School Press, 2003)
  • Tony’s article “The Customer-Centered Innovation Map” (Harvard Business Review, 2008).
  • Outcome-Driven Innovation (ODI)

Marcio é um empreendedor com interesse em inovação, empreendedorismo, cultura e gestão. Formado em ciências da computação, Marcio fez seu estágio de graduação no Vale do Silício em uma das empresas que marcaram a história da Internet (Netscape Communications). Posteriormente mudou-se para o Vale do Silício trabalhando para Netscape / America Online, Yahoo! e posteriormente ao voltar ao Brasil, para a Mozilla Corporation (criadores do navegador Firefox). Antes de se tornar empreendedor e consultor, Marcio pôde colaborar com vários departamentos como marketing, inovação, engenharia e em times de documentação e evangelismo. Se tornou autor de patentes internacionais e gosta de estudar e escrever para os futuros empreendedores e gestores. Marcio é apaixonado por comunicação, negócios, tecnologia e cultura. Alguns dos seus livros preferidos são High Output Management, Conscious Business, The Hard Things about Hard Things, Maslow on Management, The Startup of You, The Alliance, Zero to One, dentre outros.

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