Curso Job-to-be-done / Study notes about the foreword by Alex Osterwalder from Ulwick's Jobs to be done book
Reference meeting
- Scope: Jobs-to-be-done course
- Study notes by Marcio S Galli
- Status: Working draft
- talk — j2bd — Ulwick's book PDF "Job to be done" — Foreword by Alexander Osterwalder 63fc42a1-0cac-4a7c-866a-bc3e9c0af6b2 Sexta-feira, 27 de dezembro⋅9:00 até 10:15am
- a05-750 — minisites — marcio — working drafs e04f4233-6d59-4509-a31d-6eaabb7f09d1 Sexta-feira, 27 de dezembro⋅10:15 até 10:45am
- Episode 4
- Next 5
- Prior 3
Subject of study
- Type: Book, PDF
- Title: Jobs to be Done - Theory to Practice
- Author: Anthony W. Ulwick
- URL: https://jobs-to-be-done-book.com/
- Date published: 2016
Reference
- Book PDF: https://jobs-to-be-done-book.com/
- Author: Anthony Ulwick
Foreword by Alex Osterwalder
Frameworks as directed-processes sparking collaboration and debate — Alex stated that his Business Model Canvas, Value Proposition Canvas, and Culture Map; are other examples, along with ODI (Outcome-Driven Innovation) method. Indicated that these frameworks enable processes, enabling a tangible approach that enable participants to collaborate, and "perhaps most importantly, they encourage participants to discuss something tangible." (p.11) This line resonates with a thought from Reed Hastings on the importance a of exposing methods to the public — the case of Netflix Culture deck.
Shared language — that make things tangible — "We need a shared language. And that’s why we designed tools like the Business Model Canvas, Value Proposition Canvas, and Culture Map: to provide a shared language for communicating complex topics, making them tangible." Alex Osterwalder, p11
Value Proposition Canvas — originated supported also by Ulwick/ODI framework, besides Alex also learning with Clay's book The Innovator's Solution (Harvard Business School Press, 2003) and Tony Ulwick and Lance Bettencourt's article The Customer-Centered Innovation Map.
References on Job-to-be-done by Alex Osterwalder
- The Innovator’s Solution (Harvard Business School Press, 2003)
- Tony’s article “The Customer-Centered Innovation Map” (Harvard Business Review, 2008).
- Outcome-Driven Innovation (ODI)