Curso Job-to-be-done / Jobs to be done theory - proposing a goal for a job to be done course

Context

• Scope: Jobs-to-be-done course
• Study notes by Marcio S Galli
• Status: Working draft
• Reference meeting: talk — j2bd — Ulwick's book PDF "Job to be done" — course title and goal Friday, January 3⋅4:00 – 4:15pm
• Episode 7
• Next 8
• Prior 6

Subject of study

• Type: Book, PDF
• Title: Jobs to be Done - Theory to Practice
• Author: Anthony W. Ulwick
• Date published: 2016
• Book PDF: https://jobs-to-be-done-book.com/
• Author: Anthony Ulwick

Goal according to Ulwick - perhaps a good goal for the course

• "To transform innovation from art to science" Ulwick (p.20)

• "This data validates Christensen's claim that the innovation process is more predictable if you start with a focus on the job-to-be-done." (P.21)

• "The reason for the success of ODI (outcome-driven innovation) is simple: a company can dramatically increase its chances for success at innovation if it knows precisely what metrics customers use to measure success and value when getting a job done. " (P.21)

• The Ulwick's ODI rate, produced the significant 86% success rate also with companies delivering new products (10 companies), and new services (1 company). Organizer: talks talks